Websites and marketingfor solar installers.
Solar is a numbers decision, and homeowners want to see their own numbers. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How solar installers win customers online, and what I would put in place to win more of them.
How customers choose
Solar is a financial decision dressed up as an environmental one. Homeowners want to know what it will cost, how much they will save, how long the payback is and whether the company will still be around for the warranty. They research for a while, and they often enquire with several installers at once.
What the website has to do
A solar installer's site should include a savings estimate form that captures the lead, and plain pages on cost, payback, batteries, incentives and maintenance. Those pages answer the questions people ask Google and AI assistants, and they let you show expertise before the first call. Case studies with real system sizes and results make the numbers believable.
What keeps it busy
Because homeowners contact several installers, speed of response decides a large share of deals. Leads should be routed to a salesperson instantly, with an automatic acknowledgement and a follow-up sequence that keeps you in the conversation. Ad campaigns with matching landing pages and local search for each area round it out.
Where it usually leaks
The places solar installers most often lose a customer who was ready to buy.
- Leads come in from ads and are not called back fast enough, so a competitor gets there first.
- Calls missed while you are on a job go straight to the next company on the map. Most callers never leave a voicemail.
- Competitors with fewer years and worse work outrank you on Google Maps because their profile is better kept.
- Quotes go out and nobody follows up, so they quietly go cold.
Where I’d start
A Google Business Profile that wins the map pack, a page per service and per area, and an automatic text back to every missed call.
- A savings estimate form
- Pages on cost, payback, batteries and incentives
- Instant lead routing to your sales team
- Ad campaigns with matching landing pages
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Services that fit
Questionsworth asking.
- How much does a website for solar installers cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with solar installers anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Do I need a website if I already get work from referrals?
- Referrals still look you up before they call. A referral who finds a slow site or no reviews often calls the next name instead, and you never hear that it happened. The site does not replace word of mouth; it stops you losing it.
- How do I show up for nearby towns, not just my own?
- A page for each area you genuinely serve, with real detail about the work you do there, plus a Google Business Profile with the service area set properly. One page listing twelve town names does not rank for any of them.
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Sound familiar?Let’s find where yours leaks.
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