Search, AI search, email and the things that actually move a number. Written from projects I delivered, with the numbers where I have them.
What structured data actually does, which types are worth adding for a small business, and why it matters more now that assistants answer the question instead of listing links.
ReadAn honest comparison from someone who builds on both, including the running costs nobody quotes and the point where the cheaper option stops being cheaper.
ReadFive reasons a store gets visitors and no orders, how to tell which one is yours, and the checks that take ten minutes each.
ReadWhat actually moves the number, why the same brief gets quotes ten times apart, and how to tell an expensive site from a site that cost a lot.
ReadHow face-matching sites work, why they spread so fast, what you should know before uploading your face, and what a single-purpose tool can do for a normal business.
ReadA practical set of checks for deciding whether a high volume publisher is worth your trust, your backlink or your business strategy.
ReadAn honest comparison from someone who has built on all of them, including the question almost nobody asks: whether an AI crawler can read the result.
ReadMost sites are built for Google and unreadable to ChatGPT, Perplexity and AI Overviews. Here is how to check yours, and what actually causes it.
ReadBook a call and you will leave with a scope, a quote, and a launch date.
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