Websites and marketingfor plumbers.
A burst pipe does not wait for a callback. The plumber who answers first, or texts back first, gets the job. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How plumbers win customers online, and what I would put in place to win more of them.
How customers choose
Most plumbing work starts with a problem that cannot wait: water through a ceiling, no hot water before school, a toilet that will not stop running. People in that state do not compare ten websites. They search, look at the first few names on the map, check the star rating and ring whoever looks most likely to pick up. The rest of the work, bathroom fits and boiler swaps, is researched more slowly and won on trust.
What the website has to do
So a plumber's site has two jobs. For the emergency, it needs a phone number you can tap from anywhere on the page, a plain promise about call-out hours, and the areas you cover in words a search engine can read. For the planned work, it needs proper pages for boilers, bathrooms and drains, with photos of real jobs, rough cost guidance and a quote form that takes a photo of the problem.
What keeps it busy
What keeps the van busy is the Google Business Profile, kept fresh with photos and answered reviews, and a steady flow of new reviews asked for at the moment the customer is happiest, which is when the invoice is paid. Add a text that goes out automatically to every missed call and a short follow-up on every quote, and far fewer jobs leak to the next plumber on the list.
Where it usually leaks
The places plumbers most often lose a customer who was ready to buy.
- Emergency searches happen at night and at weekends, and a site with no clear emergency number or out-of-hours promise loses them.
- Calls missed while you are on a job go straight to the next company on the map. Most callers never leave a voicemail.
- Competitors with fewer years and worse work outrank you on Google Maps because their profile is better kept.
- Quotes go out and nobody follows up, so they quietly go cold.
Where I’d start
A Google Business Profile that wins the map pack, a page per service and per area, and an automatic text back to every missed call.
- A tap-to-call emergency bar on every page
- Pages for emergency, boiler, drain and bathroom work
- Missed-call text back while you are under a sink
- Review requests sent when the invoice is paid
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Services that fit
Questionsworth asking.
- How much does a website for plumbers cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with plumbers anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Do I need a website if I already get work from referrals?
- Referrals still look you up before they call. A referral who finds a slow site or no reviews often calls the next name instead, and you never hear that it happened. The site does not replace word of mouth; it stops you losing it.
- How do I show up for nearby towns, not just my own?
- A page for each area you genuinely serve, with real detail about the work you do there, plus a Google Business Profile with the service area set properly. One page listing twelve town names does not rank for any of them.
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Sound familiar?Let’s find where yours leaks.
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