Websites and marketingfor painters and decorators.
Painting looks simple until someone does it badly, and homeowners know it. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How painters and decorators win customers online, and what I would put in place to win more of them.
How customers choose
Painting looks simple, which is why price shopping is common, and also why homeowners who have been burned before become very careful. They want clean lines, protected floors, a crew that turns up when promised and a finish that lasts. Most of them cannot judge any of that until the job is done, so they rely on photos and reviews.
What the website has to do
A painting and decorating site should show finished rooms and exteriors, ideally grouped by type of job, with short notes on preparation and products used. Separate pages for interior, exterior, commercial and specialist work like cabinets or wallpaper each catch their own searches. A quote form that collects room counts and photos lets you price accurately without an extra visit.
What keeps it busy
Reviews that mention tidiness and punctuality are worth more than any advert, so ask for them at the end of every job, with a link that makes it one tap. Seasonal campaigns for exterior work in spring and summer, and a short follow-up on every quote, keep the calendar full. Past customers are a quiet source of repeat work every few years if you stay in touch.
Where it usually leaks
The places painters and decorators most often lose a customer who was ready to buy.
- There are no finished photos, so the cheapest quote wins by default.
- Calls missed while you are on a job go straight to the next company on the map. Most callers never leave a voicemail.
- Competitors with fewer years and worse work outrank you on Google Maps because their profile is better kept.
- Quotes go out and nobody follows up, so they quietly go cold.
Where I’d start
A Google Business Profile that wins the map pack, a page per service and per area, and an automatic text back to every missed call.
- Interior, exterior and commercial pages
- Project galleries with room-by-room photos
- A quote form that collects room sizes
- Review collection after every job
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Services that fit
Questionsworth asking.
- How much does a website for painters and decorators cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with painters and decorators anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Do I need a website if I already get work from referrals?
- Referrals still look you up before they call. A referral who finds a slow site or no reviews often calls the next name instead, and you never hear that it happened. The site does not replace word of mouth; it stops you losing it.
- How do I show up for nearby towns, not just my own?
- A page for each area you genuinely serve, with real detail about the work you do there, plus a Google Business Profile with the service area set properly. One page listing twelve town names does not rank for any of them.
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Sound familiar?Let’s find where yours leaks.
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