Websites and marketingfor hair salons.
A good stylist keeps clients for years. The site’s job is to win the first appointment. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How hair salons win customers online, and what I would put in place to win more of them.
How customers choose
A good stylist keeps a client for years, so the first appointment is worth far more than its price. New clients usually arrive from a search for a specific service, such as balayage, a keratin treatment or curly cuts, or from an Instagram post they saw. They check reviews, look at the work and book with whoever makes it easy.
What the website has to do
A salon site should give colour, cutting, treatments and specialist services their own pages, with photos of real results and guidance on price and time. Stylist profiles with their own portfolios help clients choose the right person. Booking should be one tap from every page, through whichever booking system the salon already uses.
What keeps it busy
Rebooking reminders timed to each service, such as six weeks after a cut or eight after colour, keep clients from drifting. Reviews collected automatically after each visit, a Google profile full of fresh photos and the occasional campaign for quiet weekdays keep the chairs busy.
Where it usually leaks
The places hair salons most often lose a customer who was ready to buy.
- Colour and specialist services are hidden on a price list instead of having their own pages.
- Every treatment sits on one page, so searches for a specific treatment go to directories instead.
- Booking means a DM conversation, and half of them never turn into an appointment.
- Clients book once and never get a reason to rebook.
Where I’d start
A page per treatment, booking straight from every page, and a review request built into the booking confirmation.
- Service pages for colour, cuts and treatments
- Stylist profiles with their own work
- Booking from every page
- Rebooking reminders timed to each service
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for hair salons cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with hair salons anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Why do directories rank above my salon for my own treatments?
- Because they have a page for each treatment and you probably do not. I rebuilt a salon site with a page per treatment, fixed its schema markup and business profile, and it now sits in the local top three for twelve treatment searches it used to lose.
- Can the site use my existing booking system?
- Almost always. Fresha, Vagaro, Booksy, Square and most others embed or link cleanly. The point is that booking is one tap from every page, whichever system sits behind it.
More in beauty & personal care
All industries- Barbershops
- Nail salons
- Day spas
- Med spas and aesthetic clinics
- Lash and brow studios
- Tattoo studios
- Makeup artists
- Estheticians and facialists
- Tanning salons
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call