Websites and marketingfor florists.
Florists sell every day and then everything at once on Valentine’s and Mother’s Day. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How florists win customers online, and what I would put in place to win more of them.
How customers choose
Florists live with two businesses at once: everyday orders and walk-ins, and a handful of peak days, Valentine's Day, Mother's Day and Christmas, that can make or break the year. On those days customers search for same-day delivery, and national chains with easy online ordering take much of the trade that local florists could win.
What the website has to do
A florist's site needs a fast online shop with real photos, delivery slots and areas, and a checkout that works on a phone in under a minute. Separate pages for weddings and events, sympathy flowers, corporate arrangements and subscriptions each answer different searches and bring different customers. A wedding enquiry form that asks for date, venue and style starts those longer conversations properly.
What keeps it busy
Peak days are won in advance. Emails to past customers a couple of weeks before each one, with an early ordering incentive, spread demand and secure orders before the rush. Subscription bouquets add steady monthly revenue, and reviews and a strong Google profile help you appear when someone searches for a florist nearby at the last minute.
Where it usually leaks
The places florists most often lose a customer who was ready to buy.
- Online ordering is clumsy, so peak days go to national chains.
- Huge images make the portfolio crawl on a phone, so couples and clients leave before it loads.
- Enquiries arrive without date, budget or location, so every one starts with three emails.
- Past clients are never asked for reviews or referrals.
Where I’d start
A fast portfolio, an enquiry form that asks for date, venue and budget up front, and an automatic reply with your availability and next step.
- A fast online shop with delivery slots
- Wedding and event enquiry pages
- Peak day email campaigns
- Subscription bouquets
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for florists cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with florists anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- How do I keep a portfolio site fast?
- Serve images at the size they are shown, in modern formats, and load them as the visitor scrolls. A gallery can hold hundreds of photos and still open quickly on a phone.
- Can the enquiry form check my availability?
- It can collect the date and reply automatically with next steps, and with some booking tools it can check the calendar directly.
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Sound familiar?Let’s find where yours leaks.
Book a 30-minute call