Websites and marketingfor event rental companies.
Planners need to see stock, prices and availability in one place. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How event rental companies win customers online, and what I would put in place to win more of them.
How customers choose
Event planners, couples and companies hiring furniture, marquees, tableware or décor want to answer three questions quickly: do you have what I need, how much will it cost and is it available on my date. Most rental companies make them email to find out, which turns a five-minute decision into a week of back and forth.
What the website has to do
The site should work like a catalogue: every item with photos, dimensions, quantities and prices, organised by event type and category. A quote basket lets planners add items and send one request with their date, venue and guest count, and delivery area pages make it clear where you work and what delivery and collection cost. Package pages for weddings, parties and corporate events give people a starting point.
What keeps it busy
Planners who use you once will book again if you stay in touch, so emails to past customers before wedding season and the Christmas party period bring repeat business without ad spend. Galleries of real events, reviews from planners and venues, and pages for the venues you deliver to most often help new customers find you when they search for hire in their area.
Where it usually leaks
The places event rental companies most often lose a customer who was ready to buy.
- Inventory is shown as photos without prices or quantities.
- Huge images make the portfolio crawl on a phone, so couples and clients leave before it loads.
- Enquiries arrive without date, budget or location, so every one starts with three emails.
- Past clients are never asked for reviews or referrals.
Where I’d start
A fast portfolio, an enquiry form that asks for date, venue and budget up front, and an automatic reply with your availability and next step.
- An online catalogue with prices
- A quote basket for events
- Delivery area pages
- Repeat customer emails
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for event rental companies cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with event rental companies anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- How do I keep a portfolio site fast?
- Serve images at the size they are shown, in modern formats, and load them as the visitor scrolls. A gallery can hold hundreds of photos and still open quickly on a phone.
- Can the enquiry form check my availability?
- It can collect the date and reply automatically with next steps, and with some booking tools it can check the calendar directly.
More in events, weddings & creative
All industries- Wedding photographers
- Portrait and commercial photographers
- Videographers and video production companies
- Wedding and event planners
- Event and wedding venues
- Florists
- DJs and entertainers
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call