Websites and marketingfor architects.
Clients hire an architect whose past work looks like the future they want. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How architects win customers online, and what I would put in place to win more of them.
How customers choose
Clients hire an architect whose past work looks like the future they want. Homeowners planning extensions or new builds want to see similar projects, understand the process and know roughly what it might cost. Commercial clients look for relevant experience and a reliable team.
What the website has to do
The site should have project pages with images and written stories explaining the brief, challenges and outcome, because image-only galleries give search engines nothing to read. Pages for project types and planning help capture specific searches. An enquiry form with budget and site details helps qualify projects.
What keeps it busy
Fast image galleries matter, because large photos can make portfolio sites painfully slow. Content about the design and planning process ranks well and builds trust, and reviews from past clients help new ones feel confident.
Where it usually leaks
The places architects most often lose a customer who was ready to buy.
- Project pages are image-only, so search engines see nothing.
- The site describes the firm instead of answering the question the client arrived with.
- Enquiries land in a shared inbox and wait days for a reply.
- Practice areas share one page, so none of them ranks.
Where I’d start
A page per practice area that answers the client’s real question, a short qualifying enquiry form, and a same-day automated acknowledgement.
- Project pages with images and written stories
- Pages for project types and planning help
- Enquiry form with budget and site details
- Fast image galleries
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for architects cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with architects anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- How do professional firms show up in AI search answers?
- By publishing clear answers to the questions clients actually ask, on pages that can be read without JavaScript, with the author named and the firm properly marked up. Assistants quote sources they can identify and check.
- Can the enquiry form screen out work we do not take?
- Yes. A few short questions at the start can route each enquiry to the right person, or politely point it elsewhere, before anyone spends time on a call.
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Sound familiar?Let’s find where yours leaks.
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