Websites and marketingfor short-term and vacation rental companies.
Every booking through a marketplace costs commission and the guest’s details. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How short-term and vacation rental companies win customers online, and what I would put in place to win more of them.
How customers choose
Every booking through a marketplace costs commission and gives away the guest's details. Many guests would happily book direct next time, but they need a reason and a simple way to do it. Direct bookings can transform the economics of a rental business.
What the website has to do
The site should have a direct booking system with live availability and a short reservation flow, clear reasons to book direct and good photography of each property. Landlord acquisition pages help management companies grow their portfolio.
What keeps it busy
Pre-stay and post-stay emails improve the guest experience and invite repeat bookings. Local guide pages rank for destination searches, and email campaigns to past guests fill quiet periods without paying commission.
Where it usually leaks
The places short-term and vacation rental companies most often lose a customer who was ready to buy.
- Past guests cannot book direct, so they go back through the platform.
- Portals own the traffic and the leads, and your own site gets neither.
- Valuation and viewing requests are not followed up quickly.
- Past clients and landlords hear nothing until they need you again, by which time they have forgotten you.
Where I’d start
A site that captures valuation and owner enquiries directly, area pages that rank locally, and a follow-up sequence for every lead.
- A direct booking site with live availability
- A short reservation flow
- Pre-stay and post-stay emails
- Landlord acquisition pages
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for short-term and vacation rental companies cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with short-term and vacation rental companies anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- How do I get direct bookings instead of paying portal commission?
- Give guests or clients a reason and a route to come to you. I built a booking site for a short-term rental business with live availability and a two-step reservation flow, and direct bookings rose 3.1x in one quarter.
- Can the site connect to my property or listings software?
- Usually, through an embed, a feed or an integration. I check what your system supports before quoting.
More in real estate & property
All industries- Real estate agents
- Property management companies
- Home inspectors and surveyors
- Interior designers
- Custom home builders
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call