Websites and marketingfor therapists and counsellors.
Reaching out to a therapist is hard. The site should make it the easy part. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How therapists and counsellors win customers online, and what I would put in place to win more of them.
How customers choose
Reaching out to a therapist is one of the harder things people do. They often search late at night, read several profiles and close the tab more than once before booking. What helps them take the step is a sense that this particular person understands their situation and that the first contact will be gentle and simple.
What the website has to do
A therapist's site should sound like the therapist. Pages for the issues you work with, explained warmly and without jargon, help people recognise themselves. Fees, session formats, availability and what the first session involves should be easy to find. A free introductory call that can be booked online lowers the barrier considerably.
What keeps it busy
Directory profiles bring enquiries, but your own site lets you own the relationship. Gentle reminders, simple intake forms and confirmations reduce no-shows. Content that answers common questions about therapy and specific concerns ranks over time, and it is the kind of material assistants quote when people ask for help.
Where it usually leaks
The places therapists and counsellors most often lose a customer who was ready to buy.
- Directory profiles bring enquiries the practice does not own and cannot follow up.
- The site lists credentials but does not sound like a person, so visitors cannot picture the first session.
- Booking a first appointment takes an email exchange instead of a click.
- Clients who finish a course of sessions are never invited back.
Where I’d start
An about page and service pages written in your voice, a free intro call or first-session booking, and a gentle email sequence after the first visit.
- Pages for the issues you work with
- Free intro call booking
- Fees and session formats explained plainly
- Gentle reminders and intake forms
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for therapists and counsellors cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with therapists and counsellors anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- How do I market a practice without sounding salesy?
- By answering the questions people are already asking. A page that explains what a first session is like, who it is for and what it costs does more than any promotion, and it is exactly the kind of page search engines and assistants quote.
- Can clients book and pay online?
- Yes. Booking, deposits and reminders can all run through the site, connected to the scheduling tool you already use or one set up for you.
More in wellness & therapy
All industries- Nutritionists and dietitians
- Acupuncture clinics
- Massage therapists
- Naturopaths and holistic practitioners
- IV therapy and hydration clinics
Sound familiar?Let’s find where yours leaks.
Book a 30-minute call