Websites and marketingfor speech and language therapists.
Parents arrive anxious, often after a nursery or school has raised a concern. I design the site, build it, then run the search, email and ads that keep the enquiries coming.
Growing a businesslike yours.
How speech and language therapists win customers online, and what I would put in place to win more of them.
How customers choose
Parents usually contact a speech therapist after a nursery, school or health visitor has raised a concern. They are often anxious, unsure whether their child really needs help and confused about what an assessment involves. Adults seeking help for stammering or voice issues have their own worries about what therapy will be like.
What the website has to do
The site should explain assessments and therapy in plain language, with pages for different ages and needs. Booking for assessments and online sessions should be straightforward, and intake forms that parents can fill in at home reduce the time spent on paperwork in the first session. Therapist profiles with qualifications reassure families.
What keeps it busy
Between sessions, home practice emails and progress updates keep families involved and therapy effective. Reviews from parents who were in the same uncertain position are powerful for new enquiries, and content that answers common questions about speech development ranks well and builds trust early.
Where it usually leaks
The places speech and language therapists most often lose a customer who was ready to buy.
- The site does not explain what an assessment involves, so parents put it off.
- New patients cannot book online, so they book with the clinic that lets them.
- Intake happens on paper at reception and staff retype every answer.
- Treatment pages are thin, so directories outrank your own site for your own services.
Where I’d start
Online booking, a page per treatment that answers what patients actually ask, and intake forms patients finish before they arrive.
- Plain explanations of assessments and therapy
- Booking for assessments and online sessions
- Intake forms parents can complete at home
- Home practice emails between sessions
What your customers search
Tap one to run that exact search on Google and see who shows up where you are. If it is not you, each of these deserves a page that answers it directly.
Questionsworth asking.
- How much does a website for speech and language therapists cost?
- It depends on the project, so there is no rate card. The number comes from how many pages and services the site covers, whether it needs booking, payments or integrations, and whether you want the marketing run after launch. After a 30-minute call you get a written scope and a quote, usually within two working days, and I will tell you honestly what your budget can do well.
- Do you work with speech and language therapists anywhere in the world?
- Yes. I work with anyone, anywhere, fully remotely. Calls are booked at a time that suits us both, and everything else runs in writing, so the distance rarely matters. I have delivered for clients in the United States, the United Kingdom, Australia and France.
- Can patients fill in intake forms before their appointment?
- Yes. I have built a multi-step intake portal for a health practice that patients complete before arriving, with questions that branch on earlier answers and a review screen for clinicians. It cut intake from 25 minutes to 6.
- Will the site work with my booking or practice software?
- Usually. Most practice and booking systems either embed or connect through an integration, and where they do not, the form can hand data over automatically. I check what yours supports on the first call.
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Sound familiar?Let’s find where yours leaks.
Book a 30-minute call